Business owners and marketing teams need to invest their marketing dollars wisely, but traditional agency rates are practically insane. We completely reimagined what a social video agency should look like and created a model that puts our clients' needs first.
No fluff. No Gimmicks. Just high-performance marketing videos.
These aren't your cookie-cutter videos. Our assets are specifically designed to stop people in their tracks, whether they're scrolling on Instagram or watching their favourite creators on YouTube.
One of the most impactful and effective videos for businesses.
Simply put, this is one of the most impactful and effective videos for small-to-medium sized businesses. Period.
Brand story videos are designed to:
🤝Build trust with potential customers
📈 Attract more customers, improve conversions
💬 Explain your product/service thoughtfully
🔐 Establish credibility, value and principles
⏰ Save tons of time pre-qualifying customers
If you want to personally connect and build relationships with your customers online, there’s simply no better way to do that then through video.
Nothing can communicate the value of your product or service in the way a video can.
A video isn’t bound to space and time like you are. You can only attend networking events once in a while… but a video? It never sleeps. It works for you 24/7 and can be viewed by potential customers anywhere, anytime on any device.
It’s your full-time salesperson, converting curious prospects into lifelong customers. 💰
A brand story video highlights not just what you do, but also why you do it. It allows people who have never met you to understand what you’re all about.
It connects with them on an emotional level as well as a logical one, and does so all in under two minutes.
In our humble opinion, it's not worth making a video unless it can be seen by as many people as possible.
That's why every Brand Story Video comes with a 5-step implementation plan to make sure you get maximum impact from your investment, including:
✓ How to post it online for maximum visibility
✓ How to implement it into your onboarding
✓ How to optimize it for local search engines
✓ How to ensure it's accessible at all points of contact
The perfect videos to elevate your brand and help you stand out online.
These are assets that are specifically designed to improve your visual identity online and position yourself as a premium brand.
Brand support videos are designed to enhance your:
🖥Website (video background)
🎬 Facebook page (video banner)
📱 Instagram account (story gallery)
🏬 Google My Business listing
Brand support videos are most effective when they're placed at key customer touch-points, such as:
• Your Homepage (website video background)
• Your Facebook page (Facebook video banner)
• Your Instagram profile (in-feed, story archives)
• Your Google profile (animated avatars)
You never get a second chance to make a first impression.
Just like in real life, a customers' first interaction with your brand will often define how they view your brand in the future.
You want to position yourself as the industry leader, the people's choice. You want to elevate your brand to eliminate all of the other options your potential customers might have.
When consumers view your brand as the ‘premium brand’, not only does it set you apart from the competition, but also allows you to command a higher price than your competitors, too.
The most effective way to communicate with your customers at scale.
Video is an extremely effective way to communicate with your customers on a personal level, but at massive scale. It can radically improve engagement and keep your brand top of mind.
Branded content is designed to help you:
📣 Share important company updates with the public
🎉 Announce sales, promotions and offers
🎓 Educate customers about key product features
🤖 Automate processes in your business
This is highly dependant on your industry and business objectives.
Popular video content for businesses include:
• YouTube videos related to your niche/industry
• LinkedIn tips and advice for your industry
• Videos for e-mail marketing campaigns
• Informational FAQ's, resources and how-to's
• PSA (public service announcements)
• Online courses and tutorials
Data Backed Content Creation
When it comes to creating videos, the best approach is to create something valuable that your customers are looking for.
For our monthly packages, we provide an in-depth SEO audit to help build a proper content marketing strategy.
By utilizing tools like Google Search Data, AHREFS and MOZ, we can find questions and topics that we can build content around to help your business show up first in search results.
This report will help us understand what your customers are searching for, the volume of searches for those queries and the likelihood of being able to rank your content.
Humans are visual creatures. Seeing things is the quickest way for humans (including your customers) to process information.
But don't take our word for it. We've compiled 10 reasons why video will beyour biggest opportunity in 2020.
📈 What the Marketing Data Says
Video continues to be the best performing digital content medium, giving you more views, more engagement and more responses than any other form of digital media.
• YouTube is the second most popular website after Google, which make sit great for discoverability.(Alexa)
• 81% of businesses will be using video as a marketing tool in 2020— up from 63% in 2019. (Hubspot)
• A website is 53 times more likely to reach the front page of Google if it includes video.(Insivia)
• Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
• Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
• 64% of consumers will make a purchase after watching branded videos on social platforms.(Tubular Insights)
💁 What your Customer Says
Your customers crave video. Not only do they find it more engaging, memorable and shareable - but they actually prefer it when making buying decisions.
• 72% of customers would rather learn about a product or service by way of video. (HubSpot)
• 80% of people will watch a video but only 20% of people will read text on a page. (Omnicore)
• 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
• 59% of executives say they would rather watch a video than read text. (Wordstream)
🧠 What Science Says
Visual processing is one of the most primal and natural ways humans process information. Not only do visuals make it easier to communicate, but it also helps us understand complex ideas.
• 90% of the information processed by the brain is visual. (T-Sciences)
• The human brain processes images 60,000 times faster than text. (T-sciences)
• 80% of people remember what they see, compared to ten percent what they hear and 20 percent of what they read. (Search Engine People)
Video is your biggest opportunity in 2020. It doesn't matter if you run one-person startup from your home, or work for a massive international corporation, there are endless ways to utilize video to connect with your audience and grow your business.
The most direct way to increase sales, signups and conversions.
Social Video Ads are video assets designed to drastically improve performance on paid social channels (Facebook, Instagram, YouTube, LinkedIn and Snapchat).
Social video ads are designed to:
🚀 Increase sales, sign-ups and downloads
📈 Increase traffic to your website
📊 Improve your ad conversion rate
📉 Decrease your advertising costs and CPM
Although paid social can be an effective marketing channel, it's success is dependant on the quality of your ad creative. Text, links and static images are limited in their effectiveness, and often fail to grab your audience's attention.
Social Video Ads are designed to stop people in their tracks.
These assets are made to be punchy, eye-catching and super effective. They communicate key information about your product/service in seconds, and spark intrigue in your audience.
Not only can this result in 3-5x more conversions (purchases, signups, leads, etc.), but it can also reduce your advertising costs significantly and make your advertising budget go further.
Video ads work best for businesses that want to scale fast.
If your marketing strategy involves paid advertising on channels such as Facebook, Instagram, YouTube, LinkedIn or Snapchat, then Social Video Ads can help drastically reduce your costs and improve your effectiveness.
We recommend clients have an ad budget of at least $3000/month to start. We will need access to your ad account or analytics to build a strategy that’s informed by data. Whatever your benchmark is, we’re confident we can improve upon it with video ads.
We will work directly with the business owners, marketing teams or marketing agencies to build and execute your video strategy.
We will even go as far as hiring models, actors and ‘influencers’ to help your videos appeal to your target demographic.
"It’s clear that they actually care about our business. They’re not just trying to make a nice looking video; they’re focused on getting us results that will drive our business forward."
We do things a little differently than most agencies. Instead of offering a million different services, we honed in on the most impactful videos for businesses and became really good at making them. This approach allows us to streamline, specialize and offer consistent results.
We're extremely grateful to have worked alongside so many forward-thinking brands. Here's what a few of them had to say about working with us.
Videos can be formatted for a variety of platforms and devices.
We work with your team to build a strategy based on your marketing goals.
Access your edited videos anytime, anywhere from our online portal.
Get on-brand, high-quality video content delivered at breakneck speeds.